Lior's portfolio

SPRING

CLIENT

spring

SERVICE

Branding

YEAR

2022

LOCATION

London

View project

Overview

A brand for producing jeans for all types of beautiful bodies we have received. Spring believes that we were born to shine, to tell the story in our own way. Each with her own uniqueness creates feminine and strong harmony. At Spring, we want to give women the love in themselves, at every age and in every situation. There's a place for everyone with us! ❤️

Challenge

In this project, I had to make room for every woman who wants to feel comfortable in the beautiful body she received, without being confined to societal fashion norms that don't suit her body structure. The brand wants to convey freshness and authenticity and to remain relevant to all ages. To suit everyone and at the same time preserve uniqueness.

Results

Proudly, I can say that we succeeded in understanding the power of the brand. It is actually about giving every woman a place to feel beautiful, relevant, and good just as she is. The use of fresh retro colors, reminds you that you were born to shine! The rounded and playful font conveys joy and acceptance of all. The big goal is to remind us that each one received her gifts, and each one is essential to the world's existence. All this can only happen if you understand and love yourself in every situation, at every time, with everyone. Come shine!