STREET FOOD FESTIVAL

Unleashing Radiant Brilliance in Abstract Realms

STREET FOOD FESTIVAL

Unleashing Radiant Brilliance in Abstract Realms

STREET FOOD FESTIVAL

Unleashing Radiant Brilliance in Abstract Realms

3D cube with pink background
CLIENT

StellarInnovations

SERVICE

Branding

YEAR

2024

LOCATION

Tel Aviv

Overview

The food festival that conquered Israel is back for the fifth time! This time at Sarona Market in Tel Aviv. With countless foods and cultures from all parts of Israel. As mentioned, Israel has been a state for over 70 years. At the festival, you can find Ashkenazi Jewish food, North African, hints of Italy and France, America, and Eastern Europe, all memories from grandma's house gathered around one big table at our festival.

3D pink object
3D pink object
3D pink object
Abstract coloured object
Abstract coloured object
Abstract coloured object

Challenge

The biggest challenge was to create a language that successfully encompasses over 15 countries, with their culture, colors, and scents. In addition, all dishes are served in disposable utensils and must be suitable for "grab-and-go" eating, sometimes standing. It was necessary to distinguish between each dish, so we chose to create an icon language on four geographical colors, indicating where the food comes from.

The biggest challenge was to create a language that successfully encompasses over 15 countries, with their culture, colors, and scents. In addition, all dishes are served in disposable utensils and must be suitable for "grab-and-go" eating, sometimes standing. It was necessary to distinguish between each dish, so we chose to create an icon language on four geographical colors, indicating where the food comes from.

The biggest challenge was to create a language that successfully encompasses over 15 countries, with their culture, colors, and scents. In addition, all dishes are served in disposable utensils and must be suitable for "grab-and-go" eating, sometimes standing. It was necessary to distinguish between each dish, so we chose to create an icon language on four geographical colors, indicating where the food comes from.

Results

Food is something that connects and brings joy! And when it comes in large quantities, order needs to be maintained. We chose four colors for geographical distribution, and from them, we created an icon for each dish. It was important for us to use bright and cheerful colors to add to the atmosphere. Upon entering the festival, tickets were distributed where you could mark where you ate and in which area of the world you are located.

All this talk about food made us a little hungry, are you coming?

Abstract photos
Abstract photos
Abstract photos

Tell me what you eat, and I'll tell you who you are.

Author's profile photo
Jean Brillat-Savarin

Let’s create something amazing

Let’s create something amazing

Let’s create something amazing